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Research papers

Sense & scent

There is a need to better measure the insights and emotional expectations of today's 'bionic' consumers. Recognizing the Fragrance Industry need to evolve from a functional to emotional paradigm for building brand identities, Brand Keys and Mirror...

Catalogue: Fragrance 2007
Authors: Robert Passikoff, Kerry O'Connor
Company: Brand Keys, Inc.
November 14, 2007
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Citation

Passikoff and O'Connor (2007a, November 14). Sense & scent. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sense-scent


Research papers

Developing winning strategies for consumers of all ages

This paper describes the work conducted by Brand Keys, Inc. and MGN Limited to develop an internationally validated tool that allows marketers to develop winning brand strategies based upon crafting strategies that are able to meet or exceed...

Catalogue: ESOMAR Conference On Age 2005
Authors: Robert Passikoff, Kerry O'Connor
Company: Brand Keys, Inc.
January 30, 2005
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Citation

Passikoff and O'Connor (2005a, January 30). Developing winning strategies for consumers of all ages. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/developing-winning-strategies-for-consumers-of-all-ages